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​We believe in the power of oneness, the united energy of our souls.




Unleashing spiritual qualities for global harmony.


To be the leading tech product company that elevates consciousness worldwide with spiritual virtues, igniting purpose-driven action and driving positive global transformation. We inspire all individuals to embrace and identify with their innate spiritual qualities, empowering them to make decisions from that authentic place of identity and foster harmony throughout humanity. 

Spiritual Qualities & Virtues

SOULCHI submits our business decisions to the following guiding principles:


"We believe in the power of identity and that our true identity is the expression of Divine qualities.

As we train and build our recognition of and demonstration of these qualities, a new world of clarity, strength, peacefulness, resilience and splendor will arise internally.  Those individual internal worlds will combine and amass to collectively unfold a new world rising globally.  

The future that we are transformed into, is unleashing our natural ability to realize global harmony, through a graceful shift in our identity.  A world that has an increased capacity for innovation and delivers upon the velocity of the accomplishment of the United Nations Sustainable Development Goals."

~ Najuma Abiela, Founder, SOULCHI


We believe in intrinsic dignity.  There is no “they”, only “us”.

“An individual has not started living until he can rise above the narrow confines of individualistic concerns to the broader concerns of all humanity.”  

~ Martin Luther King Jr.

"I have a dream that my four children will someday live in a nation where they will not be judged by the color of their skin but by the content of their character."

~ Martin Luther King Jr.

SOULCHI is fulfilling on the "content of character" part of Dr. King's dream by training people in the language and recognition of character and virtues, such that it replaces society's misplaced allegiance to external characteristics of any kind.


“We but mirror the world.  All the tendencies present in the outer world are to be found in the world of our body.  If we could change ourselves, the tendencies in the world would also change.  As a man changes his own nature, so does the attitude of the world change towards him.  This is the divine mystery supreme.  A wonderful thing it is and the source of our happiness.  We need not wait to see what others do.”

~ Mahatma Ghandi


"We believe that everyone has the capacity to discern our true calling through building the muscle of purposefulness.  As we discern our true calling, we create a clear vision to unfold.  We believe that our lives are meaningful and each human being on this planet is here as a unique and valuable contribution to humanity. Getting trained in the virtues will unleash our natural ability to be a strong and loving contribution.  We enjoy giving excellence and find the opportunity in every experience."

~ Najuma Abiela, Founder, SOULCHI


3 Year Vision

10 Year Vision

 Core Values



There is a level of rigor required by those who join our team.  One of the essential differences between being a part of an organization with a traditional economic model vs a social enterprise, is the atmosphere of stewardship.  Successful stewardship requires one to take on the same transformation as an individual, as they are standing to create out in the world.

This is one of the most powerful distinctions we contribute to our clients.

What we are up to is fundamentally about liberation.  We understand that we must be individual leaders, a body of leadership and an organization made up of individuals who absolutely welcome, value and are prepared for transformation.  This is not just a peak performance or employee engagement endeavor.  This is not just a pathway for our clients to benefit financially.  This is a movement of global liberation.  This movement just happens to be financed through the enormous value that we bring to our clients in their specific context.

We have a responsibility to recruit for the qualities required to lead and fuel that trajectory or else individuals and our organization will simply get chewed up and spit out in an attempt to effort our way to some sort of future impact.

Our context is that we are already standing in the future fulfilled of millions of individuals and thousands of organizations and government bodies, having been trained in the discernment and demonstration of higher level qualities called the "virtues".  A future, where the decision-making that comes from this global army, has naturally fulfilled on the United Nations Sustainable Development Goals and has given us the harmonious world of peace, equity and inclusion.

We are calling forth individuals, teams and organizations to stand in that future fulfilled with us and be the possibility of being unstoppable with joyfulness and ease in communication.

Najuma Abiela Headshot.jpg


Founder & Executive Coach

As a thought leader in the Forbes Coaches Council, Najuma is passionate about encouraging others to use their full spiritual, intellectual and creative capital to create environments of engagement.  Across her career, she has founded international mission-driven organizations, coached and consulted government leaders at level of Prime Minister, and advised on the overall strategic direction of multiple organizations.

Najuma is a passionate international executive coach focused on transformational leadership, having worked across the US, New Zealand, Australia, Philippines, Cook Islands and Solomon Islands.  Focused on transforming the idea of culture and character development, she has built two international learning and development organizations and led development of a virtues-based movement across 20+ pacific island countries.

Virtues:  Certitude, Integrity, Purposefulness, Steadfastness, Grace

Clifton34:  Connectedness, Maximizer, Strategic, Relator, Futuristic


Senior Advisor

Dr. Michael Pirson holds the Felix E. Larkin Chaired Professorship in Humanistic Management at Fordham University, and is a full Professor with a focus on Global Sustainability and Social Entrepreneurship. He is a research associate at Harvard University’s Human Flourishing Program (HFP). He co-founded the Humanistic Management Network and is founder and president of the International Humanistic Management Association. He is the Editor in Chief of the Humanistic Management Journal. Pirson is a full member of the Club of Rome, leads the Humanistic Management working group at the UNPRME and advises a number of social enterprises. He has won numerous awards for his work including from the Academy of Management and the Association of Jesuit Universities.

Pirson’s research spans various areas in the field of humanistic management, including psychological and social psychological work on individual differences in mindfulness, trust and well-being; organizational research  on corporate governance, stakeholder trust, and social innovation; and conceptual and philosophical research  on freedom, dignity and well-being. He is actively exploring the role of higher education in positive changemaking and social innovation, leading Global efforts to transform business education (including with the Jesuit Network, Ashoka, UN etc.).

Pirson completed a post-doctoral fellowship in Organizational Behavior (2009) at Harvard University. He holds a PhD in Organizational Behavior (2007) from the University of St. Gallen, Switzerland, a Master of Business Administration (1999) from University Erlangen-Nuernberg, Germany and Indiana University, a Master of Public Administration (Diplome de Sciences Po) (1997) from the Institute of Political Sciences, Strasbourg, France and a Bachelor of Arts in Economics (1996) from the University Erlangen-Nuernberg, Germany.

Pirson’s latest book out by Cambridge University Press:

Humanistic Management: Protecting Dignity and Promoting Well Being

Papers on SSRN | ResearchGate |

Editor: Humanistic Management Journal

Website: Michael Pirson

Website: International Humanistic Management Association (IHMA)

Michael Pirson - Headshot .png

Does what we are up to resonate profoundly with you?

Please don't hesitate to reach out.  Our social enterprise is open to creating collaborations, and we are in the stage of identifying brand ambassadors and additional team members.  

We believe we are all here for a purpose, and we are open to discovering how your strengths and life purpose could be in alignment with what we are up to causing in the world.  No matter your background, if this resonates, let's have a conversation.  There are many different types of possibilities for contribution.


To be considered as part of our coaching and consulting leadership body, we recruit and call forth individuals who have already taken initiative in terms of leading themselves on a path of transformation, distinct from academic training or accrual of knowledge.  Our promise is that whatever level of transformation you enter our organization with, you will emerge into new realms of transformation if you embrace being in for the ride of your life.

For inquiries please email:

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